The most effective strategies are likely to be company specific. Today’s relatively undifferentiated business models will need to transform into ones that are far more distinctive and proprietary. As with other industries (such as consumer packaged goods) that underwent forced business model divergence, there are already clear examples and signs of a changing, differentiated approach in the medical devices field. Executives that urgently evaluate the impact of disruptors and use this information to determine what capabilities and resources they will need to build a distinctive business model will be in the healthiest position to compete in the future. – See more at: https://www.atkearney.com/health/medical-devices#sthash.KwoyDK4D.dpuf
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